Did you know that blogs repurposed into videos get 3x more backlinks and can double your website’s dwell time? In a world where 85% of internet users prefer video over text, transforming your blog posts into engaging videos isn’t just smart—it’s essential. With InVideo.io’s AI-powered tools, you can turn your best-performing blogs into YouTube explainers, social clips, or email-embedded videos in minutes. Let’s explore how to do it step-by-step and why this strategy is a game-changer for SEO and engagement.
Table of Contents
Introduction
As a blogger or SEO specialist, you’ve already invested hours crafting detailed, keyword-rich blog posts. But in 2025, static text alone isn’t enough to dominate search rankings or hold audience attention. Enter video repurposing—a strategy that amplifies your content’s reach, caters to diverse learning styles, and signals to Google that your site offers value in multiple formats.
InVideo.io’s AI tools simplify this process, automating everything from scriptwriting to scene creation. In this guide, you’ll learn how to:
- Convert a blog post into a video script using AI.
- Match text to visuals and voiceovers effortlessly.
- Leverage videos to boost SEO, backlinks, and social shares.
Let’s dive in.
Step 1: Prepare Your Blog Content
Why It Matters: Not all blogs are video-ready. Start with evergreen, high-performing posts (e.g., “How-to” guides, listicles, or case studies).
Action Steps:
- Pick a Blog: Choose a post with clear structure (e.g., sections, subheadings).
- Trim Fluff: Remove jargon or redundant paragraphs. Videos thrive on concise messaging.
- Highlight Key Points: Identify 3-5 takeaways to form your video’s backbone.
Pro Tip: Use tools like Clearscope or SurferSEO to ensure your blog (and future video) aligns with target keywords.
Step 2: Use InVideo’s AI Script-to-Video Tool
How It Works: InVideo’s AI scans your blog, extracts key themes, and generates a video script with scene descriptions.
Step-by-Step Workflow:
- Open InVideo.io: Log in and select “Create an AI Video” from the left-hand panel dashboard.
- Click on Create Explainer Video For TikTok about
- Enter the title and then the text of the summarised blog post in the input section.
- Paste Your Blog Text: The AI analyzes your content and proposes a script.
- Example: A 1,200-word blog titled “10 SEO Tips for Beginners” becomes a 90-second video script with scenes like “Keyword Research Tools” and “Backlink Building Strategies.”
- Edit the Script: Shorten sentences, add calls-to-action (CTAs), or insert humor.
- Generate a Storyboard: The AI auto-suggests visuals for each scene (e.g., “SEO” triggers stock footage of analytics dashboards).
Pro Tip: Use the “Tone” selector to match your brand voice (e.g., “Professional,” “Friendly,” or “Inspirational”).
Step 3: Customize Scenes with Text-to-Video Magic
Why InVideo Shines: Its AI pairs your script with relevant visuals, but you retain complete creative control.
Note: The video can be generated without further tweaks. If you want to make modifications to the video, you can do so by following the steps below. It is up to you how you want to edit the video. Note: Free Plan has limitations like using only stock photos and limited exports per week.
Action Steps:
- Swap Stock Media: Click any scene and type keywords into the media library (e.g., “SEO audit” or “Google ranking”).
- Premium Users: Access Shutterstock’s 8M+ library for higher-quality clips.
- Add Text Overlays: Highlight key stats or quotes from your blog.
- Use the “Text Animation” tab to apply effects like “Typewriter” or “Fade In.”
- Insert Transitions: Choose between “Zoom,” “Slide,” or “Fade” to keep viewers hooked.
Pro Tip: Include your blog’s URL in the video’s closing frame to drive traffic.
Step 4: Add Voiceover and Music
Why Audio Matters: 92% of viewers watch videos with sound on, so voiceovers and background music are critical.
Action Steps:
- AI Voiceover: Select a voice (e.g., “Michael” for authority or “Emma” for approachability) and adjust speed/pitch.
- Upload Custom Voice: Record a voiceover in your tone for brand consistency.
- Add Background Music: Browse InVideo’s royalty-free tracks filtered by mood (e.g., “Upbeat” for tutorials, “Calm” for case studies).
Pro Tip: Sync scene transitions to music beats using the “Beat Sync” tool for a polished feel.
Step 5: Optimize for SEO and Publish
Why This Step is Crucial: Videos can rank in Google searches and on YouTube, multiplying your content’s visibility.
Action Steps:
- Craft a Keyword-Rich Title: Include your blog’s primary keyword (e.g., “SEO Tips for Beginners 2024”).
- Write a Detailed Description: Embed your blog URL, key takeaways, and CTAs.
- Add Timestamps: Break the video into chapters (e.g., “0:10 – Keyword Research Tools”).
- Embed the Video in Your Blog: Use platforms like YouTube or Vimeo for SEO-friendly embedding.
Pro Tip: Add closed captions using InVideo’s auto-caption tool—Google indexes this text!
Metrics: How Repurposing Blogs into Videos Boosts SEO and Engagement
- Higher Dwell Time: Viewers spending 2+ minutes watching your video signal to Google that your site is valuable, improving rankings.
- More Backlinks: Videos earn 3x more backlinks than text-only posts (BuzzSumo).
- Social Shares: Visual content is 40x more likely to be shared on social media (HubSpot).
- Dual Traffic Streams: Rank separately for blog and video keywords (e.g., “SEO tips” and “SEO tips video”).
Case Study Example:
A tech blog repurposed a 2,000-word guide into a 5-minute video. Results:
- 70% increase in organic traffic (video ranked #3 for “best coding tutorials”).
- 45% more newsletter sign-ups (video embedded in the blog).
- 200+ social shares on LinkedIn and Twitter.
Why Join InVideo.io? Save Time, Money, and Sanity
Let’s face it: hiring a video editor or buying pricey software like Adobe Premiere Pro can cost thousands. Even outsourcing a single video to freelancers might set you back 200−200−500. But with InVideo.io, you get a professional-grade toolkit at a fraction of the cost—without sacrificing quality. Here’s why bloggers, marketers, and SEO specialists are making the switch:
1. Slash Production Time by 80%
- No More Storyboarding: InVideo’s AI script-to-video tool automates the tedious parts. What used to take 8-10 hours (scripting, scene selection, editing) now takes under an hour.
- Instant Edits: Swap visuals, tweak text, or adjust voiceovers in seconds. No waiting for freelancers to respond or re-render entire projects.
- Pre-Built Templates: Start with 5,000+ templates optimized for YouTube, TikTok, and blogs. Just plug in your content and go.
2. Ditch Costly Subscriptions and Stock Media Fees
- All-in-One Tool: InVideo replaces multiple tools like Canva (design), Rev (captioning), and Epidemic Sound (music). Premium plans include:
- 8M+ royalty-free videos/images (no Shutterstock upcharges).
- AI voiceovers (no Fiverr narrator fees).
- Auto-captions (no third-party transcription services).
- Free Plan Available: Test core features without spending a dime.
Cost Comparison:
| Tool | Monthly Cost |
|---|---|
| Adobe Premiere Pro | $20.99 |
| Shutterstock | $49+ |
| InVideo Premium | $15 |
3. Scale Content Without Scaling Headaches
- Repurpose Once, Publish Everywhere: Turn one blog into a YouTube video, Instagram Reel, LinkedIn carousel, and email embed—all from a single project.
- Collaborate for Free: Invite team members to edit, comment, or approve drafts. No extra “seat” fees.
- Stay Consistent: Use Brand Kits to save logos, fonts, and colors. Ensure every video aligns with your blog’s aesthetic.
4. No Skills? No Problem
You don’t need to be a designer or videographer. InVideo’s intuitive drag-and-drop editor and AI tools do the heavy lifting:
- Auto-Resize Videos: Convert a YouTube video into a TikTok clip with one click.
- AI-Powered Suggestions: Stuck on visuals? The AI recommends stock media based on your script.
- 24/7 Support: Get live chat help or join free webinars to master the platform fast.
Common Pitfalls to Avoid
- Ignoring Mobile Optimization: 75% of videos are watched on phones—use vertical formats for Instagram/TikTok.
- Skipping CTAs: End with “Read the full blog” or “Subscribe for more tips.”
- Overloading Scenes: Stick to 1-2 key points per scene to prevent cognitive overload.
Conclusion
Repurposing blogs into videos isn’t just a time-saver—it’s a growth hack. With InVideo.io’s AI tools, you can breathe new life into old posts, dominate video search results, and cater to audiences who crave visual storytelling. The best part? You don’t need to be a designer or videographer to start.
Ready to Try It?
- Grab your top-performing blog.
- Sign up for InVideo’s free plan.
- Follow the steps above—your first video could go live in under 30 minutes.
Final Tip: Repurpose one blog a week, and watch your traffic, backlinks, and engagement soar.
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