Did you know that 91% of businesses now use video marketing, yet 45% struggle to produce content fast enough to meet demand? 🔥
In a world where TikTok clips go viral overnight and YouTube tutorials rack up millions of views, video isn’t just important—it’s non-negotiable. Whether you’re a startup founder racing to launch a product, a teacher crafting engaging lessons, or a creator battling algorithms for attention, your ability to tell stories visually can make or break your success. But here’s the catch: while everyone needs video, not everyone has the time, budget, or technical skills to master tools like Premiere Pro or Final Cut.
Enter InVideo.io—the AI-powered platform that’s flipping the script on video creation. Imagine having a Swiss Army knife that lets you draft scripts, edit clips, and add Hollywood-worthy effects without needing a degree in design. With its arsenal of 5,000+ templates, 8 million stock assets, and intuitive AI tools, InVideo.io isn’t just simplifying video editing—it’s democratizing it.
But how do you turn these features into real-world results? Whether you’re a first-time user or a pro looking to streamline your workflow, this guide is your roadmap. We’ll break down three use cases—social media shorts, explainer videos, and sales-driven promos—with step-by-step instructions, insider tips, and comparison tables to help you work smarter, not harder. By the end, you’ll see why 7 million+ users trust InVideo.io to turn ideas into impact, one click at a time.
Table of Contents
How to create a quick AI video in InVideo.oi
Once you log in to Invideo, go to the Home Page
Create AI video: Click on the Create AI Video button. The Next Screen will appear. You have an option to either describe the video you would like to generate or choose the existing video format options: Short Video, Explainer Video, Animated Film, or Use my script.
For this example, we select ” Short Video”.
The following screen appears. Select the options provided in the two drop-downs. I selected “fast paced” and “YouTube Shorts” in this example.
Once you’ve selected it, you can choose the type of video clips you want, e.g., Stock Images vs AI-generated. For the Free Version, select stock images.
Click on the “Continue” Button.
The next screen will show the title and various settings. You can make adjustments on this screen. This may depend on your plan.
Once you are happy with the settings, click :”Generate a Video” Button.
Make final edits in the above screen. If you are satisfied with the settings, click on “Continue (30s)”. The next screen will appear. For the Free Plan, select the Options for Free Plan.
The Video will be generated.
Click “Download‘ to finalise.
The following is an example of InVideo’s AI-generated video with a simple one-line prompt.
1. Creating Social Media Videos (Instagram Reels, TikTok, YouTube Shorts)
Goal: Produce short, eye-catching vertical videos optimized for platforms like Instagram or TikTok.
Step-by-Step Instructions
- Choose a Template:
- Log in to InVideo.io > Click Create Video > Select Social Media > Pick your platform (e.g., “TikTok”).
- Browse templates like “Trending Dance Tutorial” or “Product Launch Teaser.”
- Customize Content:
- Replace Text: Edit headlines, captions, and CTAs.
- Add Media: Upload clips or search InVideo’s 8M+ stock library for keywords like “fitness” or “travel.”
- Trim Clips: Adjust clip lengths on the timeline to fit platform limits (e.g., 15-60 seconds).
- Enhance Engagement:
- Add auto-captions (Text > Subtitles) for viewers watching without sound.
- Use animations (e.g., “Pop In” for text) to highlight key points.
- Export:
- Preview your video > Select resolution (1080p for paid plans) > Download or share directly.
Pro Tips
- Use bold colors and large fonts for mobile screens.
- Match music tempo to your video’s pace (e.g., upbeat tracks for workout clips).
| Tool | Purpose |
|---|---|
| Social Media Templates | Pre-optimized layouts for platforms |
| Stock Library | Royalty-free videos, images, music |
| Auto-Captions | Accessibility and engagement |
2. Making Explainer Videos (Product Demos, Tutorials)
Goal: Create clear, informative videos to showcase a product or explain a process.
Step-by-Step Instructions
- Generate a Script with AI:
- Click AI Script to Video > Enter a prompt (e.g., “How to use our budgeting app”).
- Select tone (e.g., “Professional”) > Let AI draft a script.
- Convert Script to Scenes:
- Click Proceed to Editor—InVideo auto-matches scenes to your script.
- Example: “Step 1: Sign Up” pairs with a mockup of a registration screen.
- Refine Visuals:
- Swap stock media with your screenshots or product images.
- Add transitions (e.g., “Slide Left”) between scenes.
- Add Voiceover & Music:
- Use AI Voiceover to narrate your script in 50+ languages.
- Lower the background music volume to prioritize narration.
- Brand Your Video:
- Upload your logo > Drag it to the corner.
- Apply brand colors globally with Brand Kit (paid feature).
- Export:
- Choose 4K resolution (paid plans) > Download MP4 or share via link.
Pro Tips
- Use “Explain Like I’m Five” mode for simple, jargon-free scripts.
- Add shapes (e.g., arrows) to highlight buttons or features.
| Feature | Benefit |
|---|---|
| AI Script Generator | Saves time drafting content |
| Scene Recommendations | Auto-syncs visuals with script |
| Brand Kit | Consistent branding across videos |
3. Designing Promotional Videos (YouTube Ads, Sales Pitches)
Step-by-Step Instructions
- Pick a High-Impact Template:
- Select Promotional > Choose templates like “Holiday Sale” or “Startup Pitch.”
- Hook Viewers Instantly:
- First 5 seconds: Add bold text (e.g., “Limited-Time Offer!”) + energetic music.
- Insert a countdown timer (Graphics) for urgency.
- Showcase Benefits:
- Upload product images > Use Zoom & Crop to highlight details.
- Add text overlays (e.g., “Free Shipping” or “24/7 Support”).
- Include Social Proof:
- Use the Testimonial Block to display customer quotes or stats (e.g., “95% Satisfaction”).
- Add a Clickable CTA:
- Insert a button (Graphics > Buttons) with text like “Shop Now.”
- Link it to your website (paid feature).
- Optimize for Platforms:
- YouTube: Use 16:9 ratio + 15-30 second length.
- Facebook Ads: Add captions for silent viewers.
- Export & Test:
- Create A/B test versions > Track performance via InVideo’s shareable links.
Pro Tips
- Use warm filters (e.g., “Golden Hour”) for a friendly vibe.
- Premium users: Access Shutterstock clips for polished visuals.
Promotional Video Essentials
| Element | Impact |
|---|---|
| Bold CTAs | Drives conversions |
| Countdown Timers | Creates urgency |
| Testimonial Blocks | Builds trust |
Comparison: Which InVideo Plan Fits Your Needs?
| Feature | Free Plan | Plus Plan | Max Plan |
|---|---|---|---|
| Exports/Week | 4 | 100 | Unlimited |
| Resolution | 720p | 1080p | 4K |
| Premium Media/Month | 0 | 10 | 120 |
| Watermark | Yes | No | No |
| Collaboration Tools | No | No | Yes |
| Price | $0 | $28/month | $48/month |
Final Thoughts
InVideo.io democratizes video creation by combining AI efficiency with user-friendly design. Whether you’re crafting social clips, explainers, or ads, its templates and tools reduce editing time without sacrificing quality. Start with the Free Plan to experiment, then upgrade as your needs grow.
Ready to create? Visit InVideo.io and turn your ideas into videos today!
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